Such shocking news in fashion If you don’t know what a Hermes Birkin bag look like I’m sure you’ve heard the name “Birkin Bag”. After seeing a video of the iconic brand’s alleged crocodile skin supplier cruel and devastating treatment of animals actress & singer Jane Birkin asks Hermès to remove her name. Jane has lent her name for the handbag to the brand for 30 plus years and is requesting they remove her name immediately.”Having been alerted to the cruel practices endured by crocodiles during their slaughter for the production of Hermès bags carrying my name … I have asked Hermès Group to rename the Birkin until better practices responding to international norms can be implemented for the production of this bag,” 68-year-old Birkin said.

The People for the Ethical Treatment of Animals—also known as PETA—released a video that featured the horrific slaughtering of the crocodile farms that allegedly supply the skins for the Birkin bag (PLEASE NOTE: the bag also comes in ostrich, lizard and calf leather versions as well) in June. In the now-viral video, PETA highlights the disturbingly cruel process in which the crocodiles are killed, including hacking the animals to death.

After Jane’s initial statement, Hermès was quick to respond:

“Jane Birkin has expressed her concerns regarding practices for slaughtering crocodiles. Her comments do not in any way influence the friendship and confidence that we have shared for many years. Hermès respects and shares her emotions and was also shocked by the images recently broadcast.”
“An investigation is underway at the Texas farm which was implicated in the video. Any breach of rules will be rectified and sanctioned. Hermès specifies that this farm does not belong to them and that the crocodile skins supplied are not used for the fabrication of Birkin bags.”

“Hermès imposes on its partners the highest standards in the ethical treatment of crocodiles. For more than 10 years, we have organized monthly visits to our suppliers. We control their practices and their conformity with slaughter standards established by veterinary experts and by the Fish and Wildlife (a federal American organization for the protection of nature) and with the rules established under the aegis of the U.N.O, by the Washington Convention of 1973 which defines the protection of endangered species.​”

The Hermès Birkin bag was created in 1984, the bag is the most sought after luxury handbag in its market. Prices range into the $100,000s, and some of the biggest A-lsiters have been spotted with these handbags. WHAT WILL NOW CALL THE BIRKIN BAG? THATS THE FIRST THING YOU THINK OF WHEN YOU HEAR HERMÈS!