Say Hello To Beyonce’s Personal Assistant Sam Greenberg


Recently Beyonce’s right hand woman Sam Greenberg opens up to about how she stays fashionably chic on the clock but not too flashy as if she’s the one the red carpet is waiting for. Sam also dishes her latest favorites and the perks of working with fashion icon and music mogul Beyonce!


Sam Greenberg assistant to Beyoncé has the coolest job ever but I’m sure it isn’t easy working for such a busy woman like Beyonce and trying to stay on top of your fashion while always “On The Run”. Sam’s days vary from accompanying Beyoncé on the red carpet to sky diving in New Zealand. Even though Sam’s job is consistently in the spot light she maintains a very chic incognito role in the background. Her style varying from Top Shop Overalls to Rompers. Keep scrolling to see how this working woman keep it all together.

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Quality Over Quantity: ” I believe heavily in the quality of the clothes that you purchase—good materials are important to me. “ Sam tells ” I try to take pride in things I wear. I also think it is important to wear designers like Proenza Schouler and Balenciaga in a way that is super functional. Do not be afraid to walk in something and don’t worry that it may get ruined, just wear it for what it is. You can wear it with a pair of sneakers to make it functional but also really fashionable. ” 


BE COMFORTABLE: I definitely don’t wear heels most of the time, because I’m always on my feet and running around. I try to stick to really cool flats and sneakers. I’m a big fan of Common Projects right now. I have about four pairs of those that I rotate. I also have a Stella McCartney platform that she is selling this season. They are my new favorites because they give me a little height but I can still run and walk around in them. Greenberg tells




sam sneakers


Woman by Common Projects sneaker, $312;; Common Projects perforated original Achilles sneaker, $444;; Common Projects Achilles sneaker, $425;; Common Projects hi-top sneaker, $398; || Details Courtesy of 

Less Is Best Pack Light On Your Feet: I showed up my first day of the job ready to go on tour with two huge suitcases, a small wheel carry-on, a carry-on for my shoulder, and my purse. I soon learned that was not going to be an effective way to travel, and ended up cutting it down.

I pack up one to two suitcases and drag those around with me everywhere I go, and then I bring a carry-on with me. If I have a smaller trip I just throw stuff in there so I can run out. Basically, I am always ready to travel: so I have a bag already packed and ready-to-go. 



L.L. Bean adventure duffle extra-large, $70;; Tumi tegra-lite max extended trip packing case, $584;; Proenza Schouler PS1 large, $1,995;; Balenciaga classic squash weekend bag, $1,465; || Details Courtesy Of


WORLD STOP! Carry On: I’ve gone through a number of different suitcases over the past two-and-a-half years. I’ve done Tumi, but my suitcase now is from when I went to camp because it is the biggest duffel I could find! I had one of those big Balenciaga overnight bags that I beat to death. Then I moved onto the Proenza Schouler PS 1 but the big version so I can stuff a bunch of stuff in there. Every bag that I carry without wheels has to have a large shoulder strap so I can throw it over my shoulder and run.


HOW TO GO FROM WORK TO PLAYI wear something that is comfortable and that can easily transition into work. Says the celebrity assistant.  Sometimes we get off the plane and go straight to a show or to a meeting. I always make sure it isn’t “too sweatpants and sweatshirt.” I wear overalls [by Topshop], which are really comfortable on planes. I definitely wear flats—Chanel espadrilles have been my favorite things for the past two years—they are like bedroom slippers, but look good with a lot of things. I also have some great Balenciaga jackets because they dress up what I could be wearing in case I need to run out somewhere nicer. I have the “Join A Weird Trip” Balenciaga jacket and it makes things look a little bit cooler. 




HOW TO BE FASHIONABLY INCOGNITOIf I’m on tour, I’m absolutely wearing black backstage. I’ve always worn black, so it wasn’t too much of a challenge. It’s to blend into the background; people won’t have to see a person in a bright pink top running back and forth on stage. And if there are times I have to go out in the crowd during a performance, I don’t want to be noticed. If it is a summer tour, I have two or three black rompers that I live in. If it is winter tours, I wear jeans, sneakers, and sometimes even some Beyoncé merchandise because that is usually black too, so that is helpful to blend in.

I try to blend in the background as much as possible. Being on the red carpet is the most glamorous, but for me, like for the Grammys this year, I wore a pair of black jeans and a black tank top and then I put on my Stuart Weitzman thigh-high Highland boots. They [the shoes] make my outfit a little bit nicer, but still comfortable and functional.



Beyoncé reverse flawless iPhone 6 case, $20;; Levi’s denim trucker jacket, $40;; Cake by the Pound sweatshirt, $65;; Gareth Pugh waist tie playsuit, $403; || Details Courtesy Of


Proenza Schouler short-sleeved T-shirt, $255;; Each x Other skinny biker jeans, $198;; Stuart Weitzman the Highland boot, $798;; Marc by Marc Jacobs striped cotton T-shirt, $138;


The Beyoncé Perks: We jumped off the New Zealand Sky Tower and I had a really cute blue onesie on. When I was on the shoot for “On The Run,” we shot a whole bunch of footage for the actual show and we were in the desert and it was really cold, even in the middle of Los Angeles. I snuck into the wardrobe trailer and pulled out a big fur and threw that on. It is always fun to play dress-up, because on shoots especially there are always great things.




A Little Advice: I think that in this job it is about looking clean and looking cool, and not trying to be much in the spotlight because that isn’t why you’re there. It is also representing whom you work for. For me, the fun of it is walking in and seeing that B’s stylist has pulled something from what I have or vice versa. It is a cool experience to learn from her and curate my taste along with hers because she is quite the style icon.

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